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NEW TOURISM AWARD GOES TO ARCHERY LEGEND

Yankton’s Convention and Visitors Bureau presented its inaugural Dorion Tourism Award at last night’s Chamber Banquet to archery legend and National Field Archery Association (NFAA) president, Bruce Cull.

 

“We had seventeen amazing nominations,” says Stephanie Moser, director of the Yankton Convention and Visitors Bureau. “But as one nomination stated, ‘Bruce aimed high and has hit the target when it comes to tourism in Yankton.’”

 

Cull is Yankton’s greatest advocate for sports tourism focusing on archery and shooting sports. As proprietor of Dakota Archery, Cull introduced the region to archery leagues and tournaments. In 2008, he helped relocate the NFAA headquarters to Yankton and has been vital in hosting countless archery events including regional, national and international level competitions. This year, Cull and his team (along with hundreds of volunteers) welcomed over 1,000 people from across the world to Yankton for the World Archery Youth Championships. It was recently announced that the NFAA Easton Yankton Archery Center will host the 2018 World Archery Indoor Championships and the 2020 World Archery Field Championships. 

 

The Dorion Award is coined after our region’s first travel guide, a fur trader and interpreter to Lewis & Clark. Pierre Dorion’s knowledge of the area and the Lakota language helped dispatch a gathering of Yankton Sioux for a meeting at Calumet Bluffs. A monument to Dorion stands near his gravesite at Second and Locust in Yankton.

 

“I think Pierre Dorion and Bruce Cull have a lot in common actually,” says Brittany Salonen, NFAA marketing and events director and tourism advisory board member. “Both are tenacious ambassadors for Yankton.”

 

Cull was presented a chalk rock sculpture of two buffalos hand-carved by Springfield artist Ron Livingston.

 

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The Yankton Convention and Visitors Bureau is dedicated to promoting tourism in Yankton and helping all businesses benefit from the economic impact of visitor spending. For questions, please call Stephanie Moser at (605) 665-3636.

Contact: Heidi Marsh, heidi@southdakotamagazine.com